My name is Amrita and I started Fluffy LDN on Instagram   in 2017 with an aim to empower women. In a society which demands perfection and for you to fit in to one category or another, I wanted to spread a message of solidarity through differences.

As women, we already go through so much as as if we don’t already have a lot on our plate, we have now entered an age where we have to worry about our bodies and the way that we look. And that’s where Fluffy LDN comes in.

The aim is to create a culture that celebrates women of all sizes, religion and race. I want to help others to embrace imperfections, break molds and question the ideologies of perfection.

The purpose of this blog is not only to empower, but to also add some fun to the Fluffy brand (btw the name Fluffy came from the idea of being voluptuous but also a natural woman. It also sounds way nicer than fat, chubby and plus size haha!).

The blog will also feature posts* on beauty tips/trends, products that are must haves as well as discussions on everyday life.

I hope that you will follow me on this new journey and please feel free to leave a comment on what kind of topics you would like discussed.

Thanks for reading 💓!

Fluffy LDN



*For more posts and a daily inspo blast follow our Instagram here.